There were plenty of memorable moments from Sunday's Oscars.
From the huge best-picture announcement gaffe and the first Oscar win for a TV series, "O.J. Made in America," to Jimmy Kimmel's blistering jabs at President Donald Trump during his opening monologue, the show certainly kept up a raucous energy.
But what really had viewers talking? In order to find out, Amobee Brand Intelligence— a company that provides marketing insight and measures real-time content consumption across the internet, social, and mobile —analyzed which moments from the 2017 Oscars stoked the most Twitter activity.
Take a look at the 10 most talked-about moments from Sunday's Oscars show:
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10. "O.J.: Made in America" wins for best documentary feature, the first time a TV series has won an Oscar. (It was also shown in theaters.)
9:12 p.m. ET — 25,7oo tweets.
9. The "In Memoriam" segment, which honored Gene Wilder, Patty Duke, Garry Marshall, Anton Yelchin, Mary Tyler Moore, Prince, John Hurt, Nancy Reagan, Debbie Reynolds, and Reynolds' daughter, Carrie Fisher, among many others.
11:26 p.m. ET– 26,000 tweets
8. Casey Affleck wins best actor for "Manchester by the Sea." Surprisingly, the controversy surrounding sexual harassment allegations against the actor didn't factor much into the night.
11:52 p.m. ET – 26,900 tweets
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